Office Magic Newsletter
Dynamite Your Status-Quo to Achieve Breakthrough Success.
Contributing this month's tip is marketing genius Danny Bobrow. Great stuff if you have phones.
Everything is in a name!
Getting prospective patients to call your office can represent a sizable investment in marketing. Your team must be be ready and able to deftly convert these 'suspects' into solid patient appointments.
While there is an entire technology concerned with becoming master telephone communicators, one of the simplest ways to improve your conversion of first-time callers into solid patient appointments is to get the caller's name early in the call, and use it often during the call.
Until you refer to people by name, they really do not 'exist' for you, nor do they perceive that they are being heard and cared about by you. As you already know:
People don't care how much you know
So get the name early and use it often.
Here's how, no matter what the caller asks:
"I can help you with that! My name is ____. May I ask with whom I'm speaking?"
Try it, and you'll see the positive difference this will make in CONNECTING with your new patients.
Get the Art of First Impressions
Coming Next Month
I don't know yet.
A good one.
There will be more simple, solid gold next month.
Always and forever,