Why Should Anyone Be Your Patient?

Office Magic Newsletter
Dynamite Your Status-Quo to Achieve Breakthrough Success.

November 2010
In this issue
-- Everything is in a name!
-- Get the Art of First Impressions
-- Coming Next Month


Contributing this month's tip is marketing genius Danny Bobrow. Great stuff if you have phones.

Everything is in a name!
In our combined 50 years of coaching dental practices, Bill Blatchford and I have learned that the range of quality when it comes to handling inbound telephone calls from prospective patients runs the gamut from superb to "sub-perb."

Getting prospective patients to call your office can represent a sizable investment in marketing. Your team must be be ready and able to deftly convert these 'suspects' into solid patient appointments.

While there is an entire technology concerned with becoming master telephone communicators, one of the simplest ways to improve your conversion of first-time callers into solid patient appointments is to get the caller's name early in the call, and use it often during the call.

Until you refer to people by name, they really do not 'exist' for you, nor do they perceive that they are being heard and cared about by you. As you already know:

People don't care how much you know
until they know how much you care.

So get the name early and use it often.

Here's how, no matter what the caller asks:

"I can help you with that! My name is ____. May I ask with whom I'm speaking?"

Try it, and you'll see the positive difference this will make in CONNECTING with your new patients.

The Art of First Impressions

Get the Art of First Impressions
If you have phones in your practice, get "The Art of First Impressions." Bill and Danny fill it with the very simple things that your people can do easily that make a big difference in the growth of your practice.

I said get it!

Coming Next Month
Another tip.

Which one?

I don't know yet.

A good one.


There will be more simple, solid gold next month.

Until then,

I am,

Always and forever,

Yours truly,


Contact Information
email: info@officemagic.com
voice: 800-750-8779 or 302-229-9520
web: http://www.officemagic.com

Office Magic · 628 Black Gates Rd. · Wilmington · DE · 19803-2240 · USA

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