Office Magic Newsletter
Dynamite Your Status-Quo to Achieve Breakthrough Success.
This month, the third Big Lie that Motivational Speakers Tell Us in our continuing series, along with a powerful marketing tip from our good friend Danny Bobrow of American Dental Marketing.
Motivational Lie #3: A frog placed in boiling water will jump out of it. But a frog placed in water heated slowly enough will not notice the heat and will die.
Professor Doug Melton, a Harvard University biologist, says, "If you put a frog in boiling water, it won't jump out. It will die. If you put it in cold water, it will jump before it gets hot -- they don't sit still for you."
The claim that the frog is oblivious to gradual change does not withstand scientific scrutiny, which gives me hope for humans in similar situations.
A Simple Way to Know Where Your Marketing is Working
Did you know that the telephone company can give you information through an online "dashboard," including number of calls generated, time of day, and day of week, of the calls, number of hang-ups, busy signals, abandoned calls, and more? You may even be able to listen in and hear for yourself what type of callers are attracted and what questions they have -- a powerful training tool for an all-important skill.
No Risk Actionable Intelligence Marketing (A.I.M.) Service, including: PowerPak, Customized Aerial Map, Competitor Analysis, Detailed Dentistry Marketing Plan, Budget, & Timeline, Website Performance Assessment, and One-on-One Analysis
Lie #4 that Motivational Speakers Tell Us, and other good stuff.
Yip yip yahoo,