Office Magic Newsletter
Dynamite Your Status-Quo to Achieve Breakthrough Success.
In this issue
-- Why now?
-- Coming Next Month
We don't know Fred Joyal, the founder of 1-800-DENTIST, but he has written a terrific book that we love called Everything is Marketing. Today, an excerpt.
When you have a patient who has come in after years of avoiding the dentist, ask them, "Why now? What's changed that has made you decide to come in?" Then listen very closely to the answer. It will lead you to what is most important to them, and your case presentation will flow very naturally when you understand their motivation.
Everything is Marketing
Coming Next Month
The year will change.
The Office Magic Newsletter won't.
One useful, implementable tip each month.
Have a Merry Christmas and a Happy Chaka Khan!
Pat, Lorraine & Ginny
voice: 800-750-8779 or 302-229-9520
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