Register Today!

How to Manage People Exceptionally Well
… Without Becoming a Therapist!

 
Office Magic’s Leadership and Accountability Institute is
For Dentists, Dental Spouses, and Office Managers ONLY!!

 
Master the Skills You Need to Get Your People Moving

 
New York, October 27 • 6 CE Credits • Now or never!
with Patrick Wahl, DMD, MBA and Ginny Hegarty
 

 
Dear Friend,
 
       Managing your people is your most difficult and sensitive task, one that requires training, finesse, and even courage …

       Once a practice plateaus, becoming a speedier clinician, or adding a piece of technology usually isn’t enough to breakthrough.  The most productive dentists are those who manage their people best.

       Many dentists are so afraid of “micromanaging,” they have stopped managing altogether.  Are you one of them?
 
       Let’s face it.  It’s fashionable today to believe that if you just leave your employees alone, “empower” them, and go to lunch, everything will be terrific …
 
       But the truth is, your practice suffers most when you pay too little attention to your people, not too much – from under- rather than over-managing.

       I learned the hard way when I graduated from dental school and entered the “real world.” I found out I was facing a challenge greater than dentistry: managing PEOPLE. Different people with all of their different wants, needs, expectations.

"Don't practice without this information." - Richard P. Slaten, DDS Chagrin Falls, Ohio

       I made every mistake in the book. But I was determined to master this skill. After all, these are skills which lead to success in all of life. The principles cannot be ignored. I read every book I could find, attended all the seminars I could. Much of this information, though valid, was not applicable to the small business that is a dental practice. And much of it was the same old tired stuff that sounds good until Susie knocks on your door with today's crisis.

       But only last year, I came across the “motherload.” A truly unique approach that we've customized and perfected for dental practice. We put this Institute on in Chicago earlier this year and did not know if we would ever do it again apart from our private consulting. The comments you'll read throughout this letter are all from attendees of this single course. They convinced us to do it again … at least once more … though this one will be the last one for a long, long time.

       Office Magic's Director of Consulting, the very fabulous Ginny Hegarty, helps manage literally hundreds of staff members across the country. And now, our proven track record has convinced us to offer just 100 very lucky people to undergo hands-on training in these breakthrough techniques.
 

"This information will transform the way we run our practice." - Christie Epperly Office Manager Dr. Charles Barotz Denver, Colorado "What would I tell my friends about the Institute? JUST DO IT!" - Dr. William and Mrs. Cindy Miller La Grange, Georgia "The Institute is a 10! An absolute 'Must See!'" - James M. Erlandson, DDS Woodbury, Minnesota

       On October 27th in New York, you and your lead staff person will learn and practice techniques for giving feedback, coaching performance, holding people accountable, and dealing with low performers.  After completing this Office Magic Leadership and Accountability Institute, you will take more responsibility for managing people, fully grasp your role and what you need to do … In short, you’ll leave much better at managing people.

You can’t teach a kid how to ride a bike in a seminar.

       That’s why the Institute is a lot more than a seminar.  The interactive guided activities will have you actually practicing what to say and how to say it.  You won’t be lectured to about a bunch of theory.  You WILL actually use your new skills before you leave.

You’ll learn the secrets of the Great Communicators.

       You’ll not only hear what works; you’ll see it demonstrated in action.  You'll submit your own most difficult staff management challenge and you may even be selected for a “Hot Seat” where together, we’ll work it through and solve it!
 
       This is NOT the same, tired advice you hear at a lot of society meetings.  You know, “Be nice to your staff.  Compliment them every day.” That’s usually good advice, but we GUARANTEE this in writing:

 EVERYTHING YOU THOUGHT YOU KNEW ABOUT MANAGEMENT WILL BE TURNED UPSIDE DOWN.  YOU WILL TAKE A GIANT BREATH OF FRESH AIR AND LEAVE WITH THE KEY TO UNLOCK THE HUMAN POTENTIAL RESTING QUIETLY INSIDE YOUR PRACTICE.

 Who should attend? 

       Dentists together with their Office Managers – or whatever you call the people who handle the people in your practice.  Spouses with a vested interest in the practice should attend, and managers in training are appropriate as well.  You will get the best results when both the dentist and his or her key people leader attend as a team together, though either can attend alone.      

"The Institute was a GODSEND for me. I left not just with know-how, but with confidence. I am much more comfortable discussing issues with staff as they happen instead of waiting and just hoping they go away." - Jennifer Russell Office Manager Douglas Sjogren, DDS Olathe, Kansas

       Dentists, spouses, office managers, team leaders, whatever you call your lead staff member, the one who deals with staff concerns – that’s who should be there, and you should be, too.  Management starts at the top, even if you only manage the manager.

       Fair warning: We will talk openly and bluntly about sensitive topics.  You’ll be with other dentists and office managers – that is, only people who manage others – for no-holds barred, honest discussions.

       You will be among only 50 attendees privy to the breakthrough secrets of a new management style that is at once “hands-on” and engaging – and that we know works in the “real-world” of dental practice.

"A 10 for content and another 10 for delivery! You really nailed the most stressful aspect of practice." - Molly Brumfield, DDS Cincinnati, Ohio

       Vince Lombardi, the legendary football coach, said, “My job is to find forty different ways to move forty different men.”  He customized his approach to each individual player.  Do you know what moves your people?  Can you learn to do better?  Are you treating your people as unique individuals, or do you hold back, afraid of showing “favoritism?”  You’ll perfect your approach at this One-Time Event.
 
       What you’ll get is more POWER -- an arsenal of people management skills and techniques.  So you’ll get more work and better work out of every staff member.  You’ll be able to do more for every person, and to make high performance the only option in your practice.
 
       You’ll also learn:
 
* How to give feedback that is appreciated, not resented.
 
* Why you owe your people a Culture of Accountability.
 
* How low expectations inadvertently create a mediocre practice.
 
* How to reinforce the right behaviors and how to confront the wrong ones.
 

"You guys did a PHENOMENAL job … The video was fascinating and I know the Letter of Commitment will hold me accountable." - Jenny Kopp, DDS, MS Hinsdale, Illinois

* How to inspire your people to “go the extra mile.”
 
* How to be your team’s most effective cheerleader ...  and have them cheer you at the same time.
 
* How to resolve conflicts among team members.
 
* How to hold people to tasks and eliminate “reverse delegation.”
 
* How to talk like a coach.
 
* Step-by-step scripts for “Difficult Meetings.”
 
* How to “de-hire” properly and compassionately.
 
* How to deal with performance problems immediately.
 
* How to do more for your people.
 
* “Hot Seats,” Q&A, and brainstorming sessions with other top practitioners.

"Loved the Hot Seats and the Q&A sessions. Actually practicing the difficult conversation techniques was my favorite part. It will pay dividends over and over." - Dr. David & Mrs. Denyse Wasilewski Minersville, Pennsylvania "An absolute MUST ... Anyone trying to manage people without this stuff is managing BLIND. The next time this course is offered, make it your #1 priority to attend." - Gina Haskett, Office Manager Bruce Bikson, DDS Complete Dental Overland Park, Kansas "This workshop is a definite MUST DO!" - Stephen T. Carosello, DDS Mentor, Ohio "You NEED to attend this workshop! With the Hot Seats we solved problems on the spot." - Kim Fury-Slaten, DDS Chagrin Falls, OH "I feel blessed to have gotten into the Institute from off the waiting list. As a first-time manager, the Institute armed me with the knowledge to address any situation with professionalism and class. I'm so glad my wonderful employer, Dr. O'Brien, saw the value in our attending together that day." - Ms. Beth Snyder Practice Manager Kenneth O'Brien, DDS Rockton Dental Care Rockton, Illinois

Imagine …

        Staff meetings so enjoyable and productive that people leave more energized than when they arrived … Morale at such a high level that you and your staff arrive home from work in a state of mind that actually increases the happiness of your families, rather than detracting from it.
 
       These descriptions may sound too good to be true, but we have seen “impossible” results over and over again in practices of all sizes and types.  As goes the leadership, so goes the practice.
 
       You’ll even learn what to tell your team when you return to work after the Institute.  Because you can’t do it alone.  You’ll learn how to build your “Coalition of the Willing.”  Grow your people and they’ll grow your practice.

About the Developers of the Institute
Since 1996, Patrick Wahl and Office Magic have helped successful dentists become more successful.  Pat has served as the Director of the Practice Management program at Temple University for the past six years, and has been named one of the “Leaders in Continuing Education” by Dentistry Today for five years running.
Ginny Hegarty is the “Practically Speaking” columnist for Dental Practice Report and Office Magic’s Director of Consulting.  She is also a certified consultant for Bent Ericksen & Associates, specialists in employment law and human resources.
Pat and Ginny’s unique experiences and styles, along with the provocative ideas they will be sharing, will hold you spellbound in your seat, afraid of giving it up for lunch!

What will NOT be covered?

       This event is about managing people.  That means we will NOT be discussing collections, scheduling, service, case acceptance, marketing, hygiene, or any other system in the office … even though all of these areas improve when people are managed well.  We’ll be talking only about your new “people system.”  It will NOT be the seminar we might give at your local dental society. There is simply NOTHING else like this course given by anyone, anywhere in the country.

This event is not for everyone.

       Frankly, managing people is not always easy.  If you lack the self-esteem, if you lack the courage to manage well, if you do not have the feeling that you deserve the same quality around you that you deliver chairside, then our course is not for you.  If you don’t want to hear the stone-cold truth about managing today’s generation, what works and what doesn’t, then stay home.

INCLUDED WITH YOUR TUITION AT THE OFFICE MAGIC
LEADERSHIP AND ACCOUNTABILITY INSITITUTE 

FREE BONUS #1:
Each Practice Gets Its Get Own Copy of
The Office Magic Accountability System™
Value:  Untold thousands of dollars.

 
       Not available for sale anywhere, The Office Magic Accountability System™ was created for our consulting clients -- busy dentists and office managers just like you. You don't have to waste another minute dealing with the same old problems that never seem to get solved, meeting after meeting and year after year.
 
       Are you tired of running around putting out fires?  Do you wish you had a system that would keep you informed of things like:
 
* Who is supposed to do what?
* When is she supposed to do it?
* Who should she report to?
* When is she supposed to report back?

 What Will It Feel Like When You Know that
Nothing is Falling Through the Cracks?

       You’ll know that everything that is important to do is documented to be reviewed at just the moment you need to know about it.   Imagine:  All responsibilities are recorded in one central place.  Everyone knows who’s responsible for doing what, who they report to, when, what they need to report, and when their deadlines are. 
 
       At any given moment you can open one book that gives you current and timely information on each and every problem, project, and issue your office is dealing with.

You’ll See Results Right Away

        The Office Magic Accountability System™ is a simple, effective, and proven tool you’ll use to get your practice organized and to maintain that organization.  However, that’s just the beginning of what it does.
 
       This System assists the dentist and the office manager from problem identification to problem solving; from identification of actions needed to implementation of action steps.  There’s more.  It tracks each problem/issue/project to completion.  No more wondering who’s responsible for doing what.  You’ll know … when you get to New York!!

FREE BONUS #2:
Each Attendee Gets a Powerful Work-Along Resource Full of the Forms and Information You Need to Implement the Breakthrough Concepts Revealed.
Value:  $595.

       You will treasure this material and keep it by your side -- you won't even allow it into your checked baggage on the way home!! This is the material you'll be referring to on a daily basis. It's all in there, the exact words, all the systems, step-by-step.

FREE BONUS #3:
Spectacular Breakfast, Lunch, and Refreshments
Value:  $150

 … along with your networking with some of the other most successful dentists and office managers in the country.  We’ll hear about what’s working all around the country in a relaxed and free-wheeling environment.

FREE BONUS #4:
6 CE credit hours.
Value: Re-licensure … recognition … and reliability.
Note: Credits awarded in practice management may not apply toward license renewal in all states.

FREE BONUS #6:
New York in the fall!
Value:

      You'll love New York! Take the spouse and you'll be “Mr. (or Mrs.) Romance.” The New York Marriott East Side is a landmark in Manhattan. When it was built in 1924, it was the world's tallest hotel, masterfully designed by Arthur Loomis Harmon, who later helped design the Empire State Building.

This gloriously restored luxury hotel is located at the core of the “Big Apple.” Walk to Times Square, Rockefeller Center, and Radio City Music Hall. Visit the United Nations, St. Patrick's Cathedral, and Carnegie Hall … Go shopping on Fifth Avenue, see the world-famous galleries of museum mile … You'll be surrounded by New York's finest Broadway shows and nightlife …

New York Marriott East Side
525 Lexington Avenue
New York, NY, 10017
(800) 228-9290
Ask for the special Office Magic rate the moment
your registration with us is confirmed.

Register Today!

       This Institute is not just informational; it is transformational.  Register now or walk away from this opportunity to get the know-how and the tools you need to create the “Results-Only” harmonious and fulfilling practice you’ve dreamed about.
 
See you in New York!

Patrick Wahl, DMD, MBA
 
P.S.  This is a one-time, participatory event and will not be recorded.  These skills cannot be learned from books or tapes.  Don’t get left behind.  Register today!