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"Which Part of Our Complete Practice Assessment
Will Prove Most Lucrative For You?" Dear Friend, Here’s a "wake-up" question. It may be the last question you’d like to answer... "What would your staff tell me about you?" Would they say, "Nothing ever gets done around here because the doctor doesn't follow through?" Would they say, "The doctor never makes a decision?" It's Monday morning and the parking lot is already full. You walk in the door to the back office... and... you're smack in the middle of the argument you left on Friday afternoon. You already feel like sneaking out. That’s not an option; this is your life. Tell me the stone cold truth. How did you get here? You went to dental school to learn dentistry, not to run a business. Now you're a mediator and a manager. Do you even have the opportunity to do what you do best every day? There’s a huge difference between making a living and making a life. Same old questions you never get answered. Same old problems you constantly revisit. Still waiting for the mailman to come to make sure you can make payroll? Are you practicing dentistry or psychotherapy? It doesn’t have to be like that. Listen. Come closer. This is the most exciting time ever to be a dentist! You can increase your production by 27% while actually decreasing stress around the office. Really. We’ve seen it happen. And we want the same thing for you. We’d like nothing better than to roll up our sleeves, get to work, and see you manifest yourself to the fullest. To do this you’ll need a plan. One that is bigger than any one person, one that takes on a life of its own energizing everyone on staff to be the best they can be. Let us explain... If you were to lose a key staff member this week, are you prepared to handle the transition smoothly? Do you even know what that staff member does? Does anyone else on staff know? Or do you just know it gets done? It’s not enough to just attain what you want; it has to be sustainable, too. We have to break old habits and create new ones. It takes time. You will, however, see results as soon as you’re on the path. If what you want is an instant fix, close this screen right now. Go to Krispy Kreme and have a glazed donut instead. Our process is the real deal. There's no magic bullet. It's going to take an investment of time and effort. The power is in the process. You can’t rush buy-in and you can't force commitment. If you’re not serious, let’s not waste our time or yours. Some people talk about their daily frustrations... and talk about them and talk about them. Don’t call us until you’re ready to take action. If you’re still using September 11th, the economy, lack of capital, or any other excuse why your practice isn’t everything it should be, please stop reading this letter right now. You're not qualified to participate in the kind of process it describes. Now, if you really do believe in what you do -- really believe that your destiny is to live a life of contribution and passion, and you're ready and willing to to make a serious commitment to ascend to the highest levels of success in dentistry... We want to help you get there. You can wake up every morning and look forward to happy staff, happy patients, and happy doctor. You can have an entirely productive schedule and enjoy a highly profitable day. Some doctors shy away from the issues of productivity and profitability. They’re afraid their staff will think they’re only in it for the money. Of course, once systems are in place to position your practice for profitability, and when you and the staff are juiced in your quest for constant, never-ending improvement... exceptional patient care becomes your only focus and the inevitable outcome. Most business staff members are doing the best they can with the skill set they have. They need new tools. They have the desire, but they need you to invest in them to take them to the next level. They want a career, not a job. They want to feel like they’re making an impact. This is when things get really exciting. Careers are born and lives are changed forever. By raising the bar and making this commitment to exceptional patient care, business success is a natural consequence. Profit comes with the satisfaction of knowing that you are delivering the best possible care to your patients -- and they know it and feel it and they tell their friends about it. Your staff will enjoy their work with this newfound attitude, too. It's an entirely different and enriching way to approach your working life. You’ll have the ability to practice dentistry without feeling the pressure or manipulation of insurance companies or PPOs. Profit will do that for you because profit brings freedom. And freedom brings choice. The choice to practice the kind of dentistry you want to practice. Maybe you've had a top practice for ten years, but you feel like you're slipping. The reason you’re so good is that you know you're not done. You're never done. How long has it been since you revisited your dream for your practice? How long has it been since you wrote down your goals for the next ten years? The only thing stopping you from achieving your dream is you and the story you tell yourself about why you can’t have what you want. We know how difficult it is for most people to step out of their comfort zone and voluntarily take on new challenges. But without growth you won't experience positive changes. you'll be left with the same old same old. We know it's not easy, we've been there too. We know what it's like when you’re looking for someone new to join your team. It's not something we take lightly ourselves. In fact, we've been looking for a superstar to head up our consulting programs since 1996. We found one, and we're certain you'll agree. Enter Ginny Hegarty. We're excited to introduce you to our new friend and partner, Ginny Hegarty. Ginny is a "consultant’s consultant" with over 25 years of experience in the industry. We were floored by her track record. Simply put, Ginny has consistently improved the business performance in every dental practice she’s worked with. Here's what one of her clients, Dr. Richard DeForno of Thorndale, Pennsylvania, wrote to her: "I'm amazed at your ability not only to see the 'Big Picture' of what needs to Ginny has also personally experienced the incredible, life-changing effects of the best dentistry, and can teach others to communicate with the same enthusiasm that's inside of her. You expect your consultant to be focused on you and your practice... someone who's not successful unless you’re successful. You expect your consultant: to be "on-call" for you, there when you need her, and to know your office inside and out when you have a question or concern. Ginny won't just meet your expectations, she’ll knock your socks off. A Simple Secret Which Can Double Your Profitability There are two kinds of practices. Ginny calls them "we have to" practices and "we get to" practices. It's the offices with the "we get to" attitude that enjoy the highest profitability and that have the most fun. "We get to see patients we enjoy, and without running around like chickens with our heads cut off." "We get to help our patients find a way to comfortably afford the dentistry they deserve." Ginny can give you and your team all the tools you'll ever need to achieve the "we get to" attitude -- and stay there, as if on cruise control. If you're not ready, don't worry. Opportunities are never lost. Someone else will take the ones you pass up. The Simple Truth About Your Practice Everything that's right about your practice is because of you. Now here's the hard part... Everything that's wrong about your practice is also because of you. The fact is, in every instance, you either created the result, or allowed it to happen. You are the straw that stirs the drink that is your practice. You create the environment in which your team succeeds or fails, and you need to know when to shake and when to stir. Ginny has held every administrative position in the dental practice. She's been there and done that. She intuitively understands the daily workings of the dental practice... and she'll help you draw up your winning game plan. She has firsthand experience with patient and insurance phone calls, treatment presentations, insurance processing and follow-up, scheduling, payment plans, billing and accounts receivable, recall systems, accounts payable, payroll, profit and loss statements, budgeting, and staff management. Your staff will relate to her and she will relate to them because of this shared experience. Her ability to connect with your staff is all-important because the success of any consulting process is in the hands of the employees. Many people mistakenly believe that it’s the owners, leaders and managers who control project outcomes. In reality, it’s the people who can make things happen that control the results. Your staff members are the change agents. When Ginny makes a connection with your staff, it takes the fear out of the process for them. They then take on a new enthusiasm and passion for the project and the results you desire. Our Pledge to You No one we've met is able to see the "big picture" as quickly and as accurately as Ginny. She understands the interrelationships among each of your business systems. It's in her blood. She knows it's not enough, for example, to produce well and collect it all. If fees are not what they should be, or if expenses are out of line, you will never see the bottom-line you've earned and deserve. You'll get personal attention and service from Ginny. You won't be wondering if the consultant you and your staff are talking with understands your unique concerns and challenges. You will always be dealing directly with Ginny and us. Our reputation is on the line. You know we care about your success. What’s your story? We want to be there when you write the next chapter. First, however, we need to ask you two very important questions... How many lives are you changing? And what kind of legacy are you leaving? We ask because, at some point, those will be the questions that matter to you. You won't be counting daily production or pre-paid treatment plans. Your most important consideration each day will become, "Am I making a difference?" Are you a positive force in the lives of your family, your staff and your patients? Are you ready to create a life instead of just earn a living? Would you like to redefine your dream with the benefit our experience brings and go for it? Let’s get started. We’ll match your passion and enthusiasm for your dream and we’ll do everything in our power to make it a reality for you. If that’s the kind of enthusiastic, positive, results-oriented approach that you want influencing your practice, then take the next step and call us. It’s time to wake up and live your dream. How does consulting work? Our consulting approach begins with a Practice Assessment that’s like nothing else available anywhere. This is not something done over the phone, or in a quick interview. It's the most comprehensive, intensive and objective analysis of your practice that you can imagine. Ginny learns about your practice even before she arrives for her powerhouse in-office two-day visit. Ginny will identify exactly what’s going on in your practice -- the good, the bad, and the ugly. The announcer on the television ad for pasta sauce might be talking about Ginny’s Confidential Assessment Report when he hollers, "It’s in there!" Client Steve Goldberg in Augusta, Georgia said: "Your assessment hit the nail on the head. All the stuff I knew about Isn’t it time you gave your practice some professional preventive care? You are successful because you devote a great deal of time and energy to the clinical practice of dentistry. The business of dentistry demands this same level of attention. When is the last time that you had the opportunity to see a truly objective view of your practice from a world-class expert? The Practice Assessment is an incredibly extensive evaluation of your practice. It is not possible for you to see your practice objectively when you are so deeply in the midst of it. There are certainly many wonderful things happening in your practice of which you’re not even aware. On the flip side, there are almost always other things going on that you’re not aware of... and would want changed right away! The process begins with confidential doctor and staff surveys and interviews. The staff has priceless information you need to know, and we make them comfortable sharing it. Next, you and your team complete a patented online research-based teamwork assessment. You’ll develop strategies for working together which increase harmony and productivity... We then get to work on your Employment Law Compliance Audit. Once you identify your liability, you won’t need to worry. We give you peace of mind. We hand you -- finished -- a customized complete package (available seperately for $1,200) which brings you into instant compliance. You will then have the answer to every personnel question your staff will ever ask! Our Profit-Blaster Fee Review and Analysis (avalable separately for $1,250) may be the single most imprtant step you take in repositioning your practice profitability. We analyze your fee schedules along with the frequency data your computer gives us so we know your potential. We then work with you to position your fees where you’re both comfortable and profitable. Our Comprehensive Effectiveness Review will clearly identify what’s holding you back... and how to get where you want to go. You'll get a Complete Financial Report Card which summarizes our study of • Appointment Scheduling Effectiveness Ginny's first day in your office is all about you and your team. Not everything can be captured in writing or in reports. You have to experience the practice to fully understand the culture. By the time she arrives, she has a real sense of what’s going on. On site, she confirms what she has already figured out, learns more and gets to work. Ginny's Time and Motion Study provides the fact-based real-time data you need to build your newly efficient scheduling system. The second in-office day brings it all alive. This day is spent giving back to you the results of the analysis and challenging you to decide what type of future you want for your practice. All the issues are put on the table without anyone having to take blame or credit. Everything is addressed in a safe, non-combative environment. Ginny's team-building techniques have you working together and having fun as you and your team create your own Strategic Plan and Goals. Our comprehensive systems review is the thorough practice analysis that will give you peace of mind and lay down a challenge for your future. Is this you? Are you ready to accept that you truly deserve the good you are seeking? Are you willing to dream big and then go out and manifest those dreams? Or will you let "lack" programming, self-sabotage, or past mistakes keep holding you back? Whatever it is that's stopping you, we promise you that this process will find it, and destroy it! Many dentists find themselves too often in a "reactive" mode -- the pattern has already been established before anybody notices it. We want to put you in the driver's seat. We want you to be able to react immediately before trends develop. For many, a "systematic approach to practice management" consists of printing computer-generated reports and putting them in a binder. That's a filing system, not a management system. Is someone painting the 'Big Picture' for you? Do you see how the results are connected and how one system affects the other? Ginny is a unique individual who treats her clients as unique individuals. She will personally gather, assess, and be on-site for you before she provides you with a blueprint for the practice of your dreams. What is the investment? It's less then you think. But does it really matter? If you have your best year ever, will you even remember this fee? It's a small price to pay to secure the future of your practice. Step up to the plate. If you're ready to take action, if you're ready for solutions and not just talk... call us at (800) 750-8779. If you're ready for us, we're ready for you. We look forward to hearing from you. In partnership,
Patrick Wahl, DMD, MBA Lorraine Hollett P.S. An all-inclusive analysis this intense is certainly not for everyone. If you think you are ready or you think you are not ready, you're right in either case. Your actions will consistently support your belief. If you are ready, remember that the slots we have are obviously severely limited. Once the slots are gone, they’re gone. We're sure you understand. If you've read this far, you've already completed the first step. Now call us at (800) 750-8779.
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