"Secrets of Practice Greatness"
The Only Management Seminar With a
Full-Year Money-Back Guarantee!

Dear Friend,

Success is never permanent.

You see dozens of patients every day. All those compliments that patients gave you yesterday?

Poof!

They were yesterday. It’s today, and you’ve got to do it again.

The way you stay on top is… to get better. Try stuff. Mess around. See what works. See what fails miserably... Learn... Rinse... Repeat.

Picture This...

Do you know how you feel it in your stomach when things are going right in your office? That silent rumbling of confidence and power when your whole office is running smoothly and you're hitting on all cylinders? We'll show you the systems that make for...

Happy Staff + Happy Patients = Happy Doctor

We’ve been planning our new seminar intensely for more than a year… or, to be more precise, for all of our lives. We're serious as a heart attack about the power of this new information we’ve put together.

The Ugly Truth About Seminars

Most seminars are superficial. The day drags by and you leave with a single “pearl.” Even the occasional pearl is not enough. You have to move people – your staff – if you expect to make any real change.

Most seminars don’t come with any guarantee at all. Besides, you don’t know the true value of the information given until after you’ve test-driven it in your office. Frankly, there’s no sense in wasting time and money on programs that can’t deliver dramatic, measurable, and permanent improvement.

One Important Fact

Teaching is not telling. We know how to reach you and your staff. Our lives are dedicated to creating permanent change in a practice, instilling a culture of continuous improvement. That’s what we do. And we’re bulldog-determined to make certain you leave with readily useful, enormously valuable insights, information, contacts and tools to dramatically improve your practice, your finances, your life.

25-year dental veteran Dr. Daniel Sadler of East Lansing, Michigan, wrote to us, “Wow! My Office Manager and I were dreading ‘another seminar.’ Truthfully, we had planned on spending the morning and leaving at lunch. When lunchtime came, we were actually afraid to get up and risk losing our seats for the afternoon! We both agreed: It was the best and most useful seminar we’ve ever attended.”

This is no teaser, short presentation you might see at a “Super Seminar.” There won’t be a parade of guest speakers “pitching” their wares. And because we’re flying to you, you can bring your whole team for less than the cost of the plane tickets that take you away from your practice.

You see, we don’t spread one day’s worth of information into two. We cram two days into one. We’ll make certain you leave with a specific and profitable “Action Plan” so you can get right to work. Be prepared to soak it all in. You’ll be taking notes fast and furious.

We Can’t Make You a Better Dentist. But We Can Make You a Wealthier Dentist.

You’ll learn to make every patient a raving fan not through a boring lecture but through hysterical skits and demonstrations. You and your team will learn how to eliminate billing, collect everything you’re worth, and have most every patient you examine say to you, “Doc, I need to get this treatment done!” in one fun-filled day.

We can’t tell you, “Do everything exactly as we say and you will succeed beyond your wildest fantasies.” Anyone who is foolish enough to embrace every idea he hears at any seminar is just that – foolish.

But what we can tell you is, “Ignore the ideas and insights we demonstrate and you will struggle – needlessly.” Violate these principles and your practice will never come close to being an excellent one.

Now, you won’t be able to swallow every idea we share. That’s okay. We know you’ll grab on to more than a few of them and increase your bottom-line results immediately.

Our Pledge to You

We promise not to lecture to you. We will not waste your time reading information you could have read on your own. We will make these ideas come alive. Your practice can grow exponentially… and don’t think you have to wait forever and a day for it to happen, either.

We’ll show you how to bring out the best in yourself and in your team members. You’ll learn specifically how to dig in and fix the things that are holding them back. This program is a must for the dentist, and essential for the team.

Let us give you a brief outline so you can see the magnitude for yourself. Here’s just a little of what you’ll learn at a fast pace…

* Double the response of your marketing... at no additional cost.

*Get patients to refer others... without ever having to ask them.

* Colossal Case Acceptance… moving patients from "I'll call you back" to "I need to get this done."

* Million-dollar verbal skills that keep the schedule full and productive.

*
Easy-to-implement techniques that allow you to drop the PPO… without dropping the patient!

*
Triple your cosmetic cases overnight.

* How to eliminate billing – without losing patients.

* 3 Magic Words that will instantly increase your success in collections by 67%.

* Easy-to-implement techniques that get you out of the insurance game – as patients sing your praises.

* How to turn around the patient who screams, “Your fees are outrageous and I only want what my insurance covers!”

* 5 Magic Words that make sure you’re talking the patient’s language.

* 5 Magic Words that soothe and defuse any difficult question.

* How to cut turnover and improve retention without going bankrupt.

* How to charge what you’re worth and be worth what you charge.

* Prevent cancellations before they happen!

* How to compete on service, not price.

* How to build a team of leaders.
This is an Unprecendented Seminar Approach

Have you ever left a seminar with a bunch of notes... and the notes collect dust, never to be looked at again? We're not going to let that happen. Not a chance. We're not going to tell you to have a staff meeting when you get back. You know the story... No one agrees, or worse, you don't even have the meeting...

You're going to have your staff meeting at our event! You won't just get ideas at our seminar; you'll already have started putting things into place before you leave. The name of the game is results.

What People Are Saying About Our Seminars

Dr. Joe Blaes, Editor of Dental Economics, called our ideas “foolproof” in his “Pearls” column. Dr. Doug Cast wrote about us, “They’re phenomenal… My Office Manager used one line from one of their scripts and collected $9,000 in the first 12 hours back in the office!”

Dr. Rich Madow, Editor of the Richards Report newsletter, said, "Without a doubt, the hottest speakers in dentistry today are Pat Wahl and Lorraine Hollett. Why? Because they give more 'I-can-do-this-on-Monday-morning-and-it-will-change-my-practice-for-the-better' type advice and strategies than anyone else in the history of the profession!"

Attendees of our seminars regularly write comments like these of Dr. Ralph Navon who practices in Richmond, Virginia: “The most interesting and entertaining seminar that I have ever attended. The interaction between the two speakers was very dynamic and fast-paced; the information was extremely useful and ready for immediate implementation.”

What moves us the most are the letters we receive long after the seminar is over. Dr. Dawn Durbin of Corydon, Indiana, was opening her practice as she attended our seminar. A year later, she wrote to us, "What an incredible blessing the information we learned at your seminar has been for us! I couldn't be more thrilled that with the material we learned that day, I was able to begin my business with the proper skills and systems. The very best part is—our patients love us because they don't owe us money! Lorraine and Pat, I love, love, love you!"

Seasoned practitioner Dr. Walker Swaney of Oxford, Mississippi writes: "What a blessing your course has been! Our accounts receivable has dropped from $165,000 to $72,000! Our collection percentage has been over 100% for 5 out of 6 months. Thanks to both of you for your dedication to improving dentistry and how we live our lives in it every day."

Leadership in One Lesson

If there’s one thing that separates the top-producing dentists from the rest, it’s not marketing, it’s not their clinical skills, it’s not even their “chairside manner”… It’s leadership. And our seminar will be the exact moment you “figure it out.” It will be the point you look back at five years from now and tell people, “that’s when it really started for me!”

Lorraine and I will be working at a fevered pitch all day. You’ll leave with enough nuts-and-bolts to fill your local Home Depot… and the day will be more enjoyable than a Broadway play. Really. We'll show clips of your favorite movies to make some of our most important points.

Whatever you do, whatever it involves, get there. When we say it will be “career-defining” for you, we don’t speak lightly. We’ve put together a program so powerful, so instructive, so breakthrough, so full of million-dollar techniques and knowledge – it will be the defining point of your dental career.

Now that sounds like so much hype but it’s not. In fact, it’s probably an understatement. And when you see exactly what we have in store, we think you’ll agree. In fact, we guarantee it.

Think This Isn’t for You? You Could be Right.

This intense training is not for everyone. It is only for those people and for those practices serious about doing more and reaching their full potential. We’re ready to take a chance on you. Are you ready to take a chance on us? Read on.

We’re so positive you will find this the most powerful program you’ve ever attended… we’re so sure this program will inspire your whole office to new heights of production… we’re offering you the most extraordinary guarantee we’ve ever heard of. Simply put, ours is...

The Only Management Seminar with a Full-Year 100% Satisfaction Guarantee.

We personally guarantee your success. If you are not satisfied with the program for any reason… if you’re not satisfied with the positive change which occurs in your practice… we’ll happily refund ever dime of you and your team’s tuition, anytime up to a full year after the seminar is over.. That’s right. There’s no other seminar offering this kind of guarantee!

If you don’t think the course was a career-defining moment, an absolute bargain, we insist you take your money back. So you have nothing to lose and all the benefits we’ve described to gain. We can’t be any more fair than that. You and you alone are the judge.

*** Four Exclusive Special Reports Are Yours FREE ***

When you arrive, each office will receive their very own FREE collection of Special Seminar Bonuses. Four Exclusive Special Reports...

* 12 Telephone Numbers That Can Double Your Income in the Next 12 Months

* How to Have an Office Meeting After the Seminar that Guarantees You Get Results

* The Simple Secret of Getting Overdue Hygiene Patients Back On Your Book

* 12 Secrets of High-Profit/Low-Stress Scheduling

... and one more Super Seminar Bonus:

Each office registering gets 125 FREE copies of our results-getting Payment Option Brochures. To see this gorgeous, full-color brochure in its entirety, click here.

These bonuses alone are worth the cost of tuition. Yet they reflect only a tiny sampling of the money-making information that will be shared with you.

Please, get on a plane, take a train – take a bus! Do whatever you have to. Get to this event. We’re looking forward to seeing you and your whole team.

Lorraine and I will be working tirelessly throughout the entire day building a mountain of take home value. We will have just as much energy committed to the last hour as to the first. We’ll share specific things to do. Tools to use. And we back up all of our promises with our own checkbook.

About Your Seminar Leaders

Patrick Wahl and Lorraine Hollett of Office Magic turn talent into performance and help successful practices become more successful. Pat and Lorraine have been named “Leaders in Continuing Education” by Dentistry Today, serve as co-directors of the practice management program at Temple University, and consult with practices around the country.

Pat graduated from Temple University School of Dentistry and completed a General Practice Residency at the Medical Center of Delaware. He completed an endodontic residency at the University of Pennsylvania before joining his family’s general dental practice.

Lorraine owned a restaurant and managed a jewelry retailer before managing the dental office. The changes she brought to the practice helped increase the practice’s net income in her first year by 47%.

Pat and Lorraine have developed acclaimed learning resources which you’ll find essential to implement all of their ideas into your practice. The skills you’ll master will help you increase production and make dentistry even more fun.

Maybe you saw us in the “Great Receivables Debate” published in Dental Economics. We speak frequently at major meetings around the country like the Yankee Dental Congress, and all of the “Super Seminars” like the Profitable Dentist Spring Break in Destin, the Richards Report Super Fall Seminar in Las Vegas, and the Discus Dental Extravaganza in Orlando. You can find out more about us as you browse this web site, officemagic.com.

Spend the day with us in Atlanta. You will get instantly useable information as we lay bare the most powerful secrets of the most successful and innovative practices. You won’t just learn what works, you’ll see it and hear it “in action” through our own memorable and engaging skits and demonstrations. We look forward to working with you and your staff.

Grow or Die

When the economy slows down, a natural reaction is to “cut expenses.” Be careful or you might cut out the very things that make you most successful. Do things right, and in just two years, your practice could produce up to 2.5 times what it is producing now. The choice is yours.

If your practice is doing well, but somewhere in the back of your mind or the craw of your gut, you know you can do better – a whole lot better with a little help and inspiration – this seminar is for you. Take a giant step forward.

One Fabulous Day!

• Friday, June 13, 2003
Atlanta, Georgia
The Sheraton Buckhead Hotel
3405 Lenox Rd. NE (404-261-9250)

Registration 8:00 a.m., Seminar 8:30 to 4:30.
Have your own refreshing lunch break right next door at the Lenox Mall and Phipps Plaza!

Approved for 6.5 AGD CE Credits!

What is the Investment?

Does it really matter? If you go back to your office and have your best month ever, will you even remember what the seminar cost? Recognize this opportunity as the bargain that it is. It’s not some $99 local society presentation full of generic truisms and worn-out advice. It’s a Practice Explosion System certain to add money to your pocket.

Is $397 a lot of money? It better be less than one crown for you. It’s about a dollar a day when you amortize it over just the first year you use everything you gain here. It’s parking meter change compared to use-value.

Make this day a practice retreat. Bring your whole team and get everyone on the same page. Don’t let anyone miss out! We can give you ideas, but we need everyone on board for real improvement to occur. It’s so important that you come as a team that we’re allowing every fifth person from your office to attend FREE.

Only $397 first person, Just $147 each additional person from the same office (includes refreshments and handouts). Every fifth person from same office attends FREE.
Cancellation policy: 50% of tuition will be refunded for cancellations after June 6th.

We Interrupt This Letter With An Important Annoucement: Hurry!

We got the last meeting room in Atlanta.

No kidding.

Turns out, you just can't get a meeting room in Atlanta in June, what with graduations, proms, and weddings. Thanks to Lorraine's "inside knowledge" of the industry from her years at the Hilton, we were able to convince the good folks at the beautiful Sheraton Buckhead to eke out one more section for us.

This is not marketing hype: We can only accept the first 25 dentists who register.

Register now or get shut out. We know it's going to make a lot of people upset, but it's as simple as that.

Call us toll-free now to register while it’s fresh on your mind at (800) 750-8779 or easier yet, Register Online right now.

In partnership,

Pat Lorraine

Patrick Wahl, DMD, MBA Lorraine Hollett

P.S. If you have any questions about why you should attend, or about the seminar in general,
please feel free to call us personally.

WARNING: Seeing this presentation will subject you to the following symptoms – enjoying yourself immensely, laughing heartily, and feeling anxious to implement in your practice an overwhelming number of “pearls.” The management wishes you to be aware of the possible consequences prior to reserving space for you and your team. Thank you.

* Office Magic is a Recognized ADA CERP Provider. The formal continuing education